Announcing the new us: The Goodness!

July 27, 2010

We are SO happy to announce our new brand and business name — The Goodness! In 2008, Geoff and I started Lisa Welge Photography shortly after we got engaged. So, with my impending new last name, we knew a business name change was on the way too. Needless to say our re-launch has been in the works for QUITE some time now. Hey, good things take time! We wanted something that sounded unique, yet classic, with just a touch of rad. Believe it or not, I was inspired by a pizza place in San Francisco! We dreamt up “The Goodness” last year, finally purchased our fancy new domain, thegoodness.com, and with that the design wheels were rolling! I designed the website myself and the awesome guys over at Treeline Interactive coded my design into reality. I also designed all of our marketing materials: the logo, business cards, our new pricing guide and more! I’d love to share some of them — take a look!

The first thing to do when designing our brand was to come up with the logo. We wanted something with a classic, fun look, with a kind of retro quality, but not too far off from the feel of our Lisa Welge Photography brand.

With the popularity (and just plain cuteness) of our previous elephant, we knew they HAD to stay. Our new elephants were born, this time as a couple in love. I think these guys are my favorite part! So cute. And of course, trunks up for good luck!

These are our new business cards. The photos don’t do them justice. They are a silk laminate with spot UV coating and feel great. You must see them in person! Business cards printed through DPI Perfect.

These are our new consultation folders for our initial meeting with potential clients. I SO cannot wait to start presenting these at our upcoming consults! Folders printed through 48Hour Print.

Folder front.

Ellie’s on the inside!

Slipped inside the folder is our brand-spanking new, full-color pricing guide. I put a ton of work into these and am so in love with how they turned out! Inside are lots of photos and descriptions of all of our products and services. Pricing guide printed at Next Day Flyers.

I also designed some thank you cards and anniversary cards which turned out super cute! Cards printed at Catprint. Envelopes from Paper Source.

We also got some awesome pens with our logo!

Another one of my favorite things are these rubber stamps with our logo and elephants. They are great for stamping shipping boxes and envelopes or whatever fun use we find for them! Stamps from RubberStamps.net.

The full identity suite. I love the colors, the cohesiveness, and had so much fun designing everything. So much heart and soul went into creating this and it makes me overjoyed to finally share it with the world.

Overall, we are SO HAPPY with how everything has turned out so far and could not be more excited to be The Goodness. As a husband and wife team, it has been amazing to watch our business grow (while working our butts off!) and having a blast meeting so many amazing couples. We thank our clients from the bottom of our hearts for supporting us and choosing us to be a part of one of the most special times in their lives. Geoff and I feel so lucky everyday for the wonderful life we share and we can’t wait for all the goodness the future holds for us.

All right, enough jibba-jabba! Head on over to www.thegoodness.com to check out the new site!

While we will leave lisawelge.com/blog up and running, it is no longer being updated and all new posts will be on thegoodness.com. Update your bookmarks! My new twitter is twitter.com/LisaBardot and Geoff’s remainstwitter.com/GeoffBardot. Our new Facebook page can be found by clicking here.

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Christina Barnett posted the following on July 27, 2010 at 9:43 am.

Looks Amazing Lisa!!! I love the logo and the elephants!!! Congratulations!

Jensey posted the following on September 13, 2010 at 11:32 pm.

Holy, moly, your brand is GORGEOUS! I loved seeing all your paper goods- Thanks for sharing! :)

Annalisha J. posted the following on September 15, 2010 at 8:03 am.

LOVE your branding and your photographs too!!

Alison Yin posted the following on September 26, 2010 at 11:20 am.

This is so cool!!! I’m in the process of re-branding – only, not quite the designer that you are so I’m working with someone else. Anyway, all of your collateral looks amazing. Great job, and thanks so much for sharing!


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