We are SO happy to announce our new brand and business name — The Goodness! In 2008, Geoff and I started Lisa Welge Photography shortly after we got engaged. So, with my impending new last name, we knew a business name change was on the way too. Needless to say our re-launch has been in the works for QUITE some time now. Hey, good things take time! We wanted something that sounded unique, yet classic, with just a touch of rad. Believe it or not, I was inspired by a pizza place in San Francisco! We dreamt up “The Goodness” last year, finally purchased our fancy new domain, thegoodness.com, and with that the design wheels were rolling! I designed the website myself and the awesome guys over at Treeline Interactive coded my design into reality. I also designed all of our marketing materials: the logo, business cards, our new pricing guide and more! I’d love to share some of them — take a look!

The first thing to do when designing our brand was to come up with the logo. We wanted something with a classic, fun look, with a kind of retro quality, but not too far off from the feel of our Lisa Welge Photography brand.

With the popularity (and just plain cuteness) of our previous elephant, we knew they HAD to stay. Our new elephants were born, this time as a couple in love. I think these guys are my favorite part! So cute. And of course, trunks up for good luck!

These are our new business cards. The photos don’t do them justice. They are a silk laminate with spot UV coating and feel great. You must see them in person! Business cards printed through DPI Perfect.

These are our new consultation folders for our initial meeting with potential clients. I SO cannot wait to start presenting these at our upcoming consults! Folders printed through 48Hour Print.

Folder front.

Ellie’s on the inside!

Slipped inside the folder is our brand-spanking new, full-color pricing guide. I put a ton of work into these and am so in love with how they turned out! Inside are lots of photos and descriptions of all of our products and services. Pricing guide printed at Next Day Flyers.

I also designed some thank you cards and anniversary cards which turned out super cute! Cards printed at Catprint. Envelopes from Paper Source.

We also got some awesome pens with our logo!

Another one of my favorite things are these rubber stamps with our logo and elephants. They are great for stamping shipping boxes and envelopes or whatever fun use we find for them! Stamps from RubberStamps.net.

The full identity suite. I love the colors, the cohesiveness, and had so much fun designing everything. So much heart and soul went into creating this and it makes me overjoyed to finally share it with the world.

Overall, we are SO HAPPY with how everything has turned out so far and could not be more excited to be The Goodness. As a husband and wife team, it has been amazing to watch our business grow (while working our butts off!) and having a blast meeting so many amazing couples. We thank our clients from the bottom of our hearts for supporting us and choosing us to be a part of one of the most special times in their lives. Geoff and I feel so lucky everyday for the wonderful life we share and we can’t wait for all the goodness the future holds for us.

All right, enough jibba-jabba! Head on over to www.thegoodness.com to check out the new site!

While we will leave lisawelge.com/blog up and running, it is no longer being updated and all new posts will be on thegoodness.com. Update your bookmarks! My new twitter is twitter.com/LisaBardot and Geoff’s remainstwitter.com/GeoffBardot. Our new Facebook page can be found by clicking here.

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Christina Barnett posted the following on July 27, 2010 at 9:43 am.

Looks Amazing Lisa!!! I love the logo and the elephants!!! Congratulations!

Jensey posted the following on September 13, 2010 at 11:32 pm.

Holy, moly, your brand is GORGEOUS! I loved seeing all your paper goods- Thanks for sharing! :)

Annalisha J. posted the following on September 15, 2010 at 8:03 am.

LOVE your branding and your photographs too!!

Alison Yin posted the following on September 26, 2010 at 11:20 am.

This is so cool!!! I’m in the process of re-branding – only, not quite the designer that you are so I’m working with someone else. Anyway, all of your collateral looks amazing. Great job, and thanks so much for sharing!

I could not imagine a more beautiful setting for Zac and Brenda’s wedding. The two were wed last weekend in Ashland, Oregon and Geoff and I feel so grateful to have been a part of it! Here is a little teaser image from their wedding day. Stay tuned for the full wedding!

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We soaked up the warm glowing sunshine at Matt and Caitlin’s engagement session at Folsom Lake last week. Warm? Okay, it was HOT, but hey, this is the Sacramento Valley and Matt and Caitlin were troopers! Together, we created some awesome photos and I can’t wait to show off the rest!

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Wendy and Cory’s wedding was simply fantastic. From the fun group of guests, to the adorable DIY details, to the glamorous newlyweds, it was an amazing day. I SO can’t wait to post the whole wedding! Please enjoy this teaser until then!

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Wendy Thomas posted the following on July 22, 2010 at 12:02 am.

Haha. Thanks. Super cute.

What a sweet couple Dylan and Katey are! They are laid-back, so nice, and terribly in love. Their engagement session in San Francisco was nothing short of wonderful and there are so many great photos to share. But for now I just tease!

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I am sooooooo excited to announce a new addition to our repertoire here at Lisa Welge Photography — The Shot Spot! The Shot Spot is our version of a photo booth, only way better! We bring the background, the lights, the camera, the photographer, the printer, and the props — all you need is a group of wedding guests ready to let down their inhibitions and get crazy for the camera! And at Wendy and Cory’s wedding on Saturday, (which was AMAZING!) they went nuts! It was sooo much fun! Wendy supplied the pink sofa, which she DYED herself. I love this girl. These first shots of Wendy and Cory are just perfect! So glamourous.

Of course we had to jump in for some shots too!We can’t wait to start bringing the Shot Spot to more weddings! It is seriously WAY too much fun! And we can’t wait to share the rest of Wendy and Cory’s wedding photos. Keep your eyes peeled!

Click here for full, password protected gallery. How might one access this gallery you say? Click here to find out how!

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shannon bender posted the following on July 19, 2010 at 8:26 pm.

looove this! I going to show all our friends getting married!

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